![]() ![]() The research was conducted byĬollection of the sales data of the patanjali group products of a particular region and with the help of the BCG matrix the results were Patanjali Ayurveda Limited (PAL) for its different products in the different stages of the life cycle. In addition, an analysis was conducted of the management strategies used by the (BCG) matrix of the product life cycle theory. The purpose of this research was to investigateĪnd record the current life cycle stages of some products of the Patanjali Ayurveda Limited (PAL) utilizing Boston Consulting Group ![]() Significance as well as the relevant strategies that should be used at each stage of PLC. The research investigates the key internal contributors for each stage of the PLC, their Growth, maturity, and lastly decline stage. Product life cycle (PLC) is categorization of a product in various phases of its life cycle. ![]()
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